My work with RIF began with design exploration using an element collage to establish the initial vision. I used page designs to illustrate typographic hierarchy and visual relationships and brought in the angular elements of the new brand throughout the design. I provided the RIF team with documentation of the new design system in order for it to grow and adapt to the ever-changing needs of their website.

RIF had been a dream client of mine for a long time and it was a pleasure working with their team, and a thrill to make that dream a reality.