Ken Woodworth

Media Matters for America

Media Matters for America is an organization that prides itself on its work to monitor, analyze, and correct conservative misinformation in the U.S. media. Media Matters needed a new website that let them publish content multiple times each day and tell overarching stories within recurring themes.

The design phase for the project began with in-person meetings in their headquarters in Washington, D.C. We explored Voice & Tone and design goals during all-day workshops with the Media Matters team.

The Media Matters website needed to be able to support content being presented in many different ways. I developed a versatile design system that included a number of content modules that can be turned on or off, allowing the team to make frequent changes and updates. A vibrant color palette and stylized approach to photography echo the liveliness that comes from covering the shifting media cycle.