My work with IUCN began with workshops designed to understand their aspirations for the new website. Using that learning I created design exploration in the form of Style Tiles. I then established the color palette and typographic pair that would become the foundation for the design.

A key goal of this project was to communicate the impact IUCN has made in its 70+ years. The design uses engaging photography, iconography, and natural textures to establish a visual language that amplifies IUCN’s story. A robust library of media styles and a flexible typographic system enabled editors to seamlessly develop long-form stories and articles all within the Content Management System.

The resulting design system is both unique and uniform, creating a website that’s beautiful and future-proof. As a final step in the process, I created thorough documentation of the design system — including color palette, typography, grid system, and user interface — for the development team, and guidelines for content authors, to ensure continued integrity of the design.