Connect4Learning had a logo and colors for each of their units but lacked comprehensive brand guidelines. I developed workshop activities designed to understand their goals for the website and the ways design could support those goals.

My first step in the design process was to create an Element Collage to show my vision for the website and Connect4Learning. From there I designed an engaging website that focused on connecting with teachers and making a compelling case for the C4L Pre-K curriculum.

A major effort of this project was creating artwork to illustrate the Connect4Learning processes, units, and aspects of the online portal. After initial sketches I created vector illustrations that built on the initial C4L color palette and embodied the friendly, clear personality of their website. I also developed the front-end of the website.